Portrait of Dr. Bashir Raheem Easter
FOUNDER · MELANIN MINDED LLC

Our story

Dr. Bashir Raheem Easter

PhD · Educator · Dementia care advocate

A deeply personal mission built from lived experience, advocacy, and a commitment to families navigating dementia.

Melanin Minded LLC was created from Dr. Easter's personal experience after his mother was diagnosed with dementia at the age of 55.

Through that journey, he recognized the need for culturally responsive information, services, and support for people of color living with Alzheimer's disease and related dementias.

His family spent six years caring for his mother, Deloris Pitts, at home. That experience, and the lack of clear guidance and resources they faced, became the foundation of Melanin Minded's vision and mission.

Credentials

Scholar, educator, advocate.

  • PhD, Multidisciplinary Human Services / Counseling — Capella University
  • Associate Dean of Graduate Programs & Assistant Professor of Management, School of Business — Wayland Baptist University
  • Adjunct Instructor — Milwaukee Area Technical College
  • Former adjunct faculty — Marquette University, Cardinal Stritch University, Marian University
  • Serving people with Alzheimer's disease and related dementias since 2007

Research & writing

Closing the research gap.

African American Adolescents' Experiences Providing Care for a Family Member with Dementia

Issues in Mental Health Nursing · 2026

A time for me: A virtual program to engage African American caregivers

Journal of Women & Aging · 2022

When the Personal Becomes Professional

ASA Generations · 2025

Recognition

2025 Hall of History Maker

Honored at the Indaba African Ball for work improving quality of life for caregivers and people living with ADRD.

TODAY Show feature

The youth caregiving crisis his research addresses took center stage on TODAY with Maria Shriver.

Milwaukee Times coverage

Her Life & Music galas honoring his mother, Deloris Pitts, and celebrating community resilience in caregiving.

Our purpose

The Family Support Model

Our Family Support Model connects families to information, services, and practical support. Navigator coaching uses a five-point system to help caregivers understand and move through a complex health and long-term care system.

Youth caregivers are often invisible caregivers. We work to recognize their contribution and create pathways that support both them and the people they care for.

Moving forward

Navigator Transportation

Navigator Transportation is a dementia-capable rideshare pilot created to help people who can no longer drive stay connected to resources, activities, and their community.

Initiative

The Invisible Caregivers & Bridge Youth

Born from his doctoral research on African American adolescents caring for relatives with ADRD — culturally and age-appropriate support for youth caregivers.

Initiative

Dementia Villages

A vision for dementia-centered communities in underserved neighborhoods.

Read caregiver testimonials